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Consumer Packaged Goods (CPGs) >> Kraft Foods SWOT Analysis:
Strengths
[list]
 [*] Scale & positioning in key food categories
 [*] Financial strength and business scale
 [*] Diverse range of brands
 [*] Strong R&D focus
 Weaknesses
  • Difficulty launching new brands
  • Ubiquity
  • Growth dependent on acquisitions
  • Margins depend on commodity prices, retailer negotiation

 
Opportunities
  • Value in leading brands
  • Operates in fast growing categories
  • International markets
  • New categories, products (i.e., organic, health-focused)

 
 Threats
  • Private label
  • Other CPGs
  • Rising trend of eating out is decreasing packaged food sales
  • Industry consolidation

 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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