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Consumer Packaged Goods (CPGs) >> Kraft Foods SWOT Analysis:
Strengths
  • Scale & positioning in key food categories
  • Financial strength and business scale
  • Diverse range of leading brands
  • World%u2019s second-largest food company
  • Approximately $50 billion in revenues
  • Sales in approximately 160 countries
  • 25% of global revenue from emerging markets
  • #1 in global confectionery
  • #1 in global biscuits
  • More than 50% of global revenue from snacks and confectionery

 
 
 
 
Weaknesses
  • Difficulty launching new brands
  • Most of growth is dependent on acquisitions or expanding into new markets
  • Poor stock performance
  • Low growth in United States Market
  • Strong competition from Nestle, Hershey, etc.
Opportunities
  • Dog food
  • Operates in many fast growing categories
  • International markets
  • New categories, products (i.e., organic, health-focused)
  • Value in leading brands
  • Cadbury acquisition opens up new markets
  • Cadbury acquisition provides new products
 Threats
  • Competition
  • Lower consumer discretionary spending
  • Volatile resource costs, i.e. sugar, corn
  • Store branded products
  • Difficulty expanding into new markets
  • Poor implementation of Cadbury acquisition

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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