WikiSWOT.com :: Free General Mills SWOT Analysis

Consumer Packaged Goods (CPGs) >> General Mills SWOT Analysis:

Strengths Strong brand equity on key brands Growing international operations Product development skills Innovator Has a strong impact in the outside community.	Weaknesses Rising SG&A expenses Concentrated in few customers in the US Highly dependent on the US market
Opportunities Higher penetration with smaller retailer customers in the US Rising demand for cereals Growing foodservice sector Steady growth in savory snacks Growing health consciousness	Threats Commodity price increases Private label growth

History: Version 11 (Newest), Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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