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Consumer Packaged Goods (CPGs) >> General Mills SWOT Analysis:
Strengths
Established brands
 Global supply chain network
 Financial stable
 ***
Weaknesses
  • Rising SG&A expenses
  • Concentrated in few customers in the US
  • Highly dependent on the US market
Opportunities
[list]
 [*] Higher penetration with smaller retailer customers in the US
 [*] Rising demand for cereals
 [*] Growing foodservice sector
 [*] Steady growth in savory snacks
 [*] Growing health consciousness
 [*] Globalization
Threats
  • Commodity price increases
  • Private label growth
  • Kellogg's
  • Erosion of market
  • close ties to Wal-Mart

 
 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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