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Consumer Packaged Goods (CPGs) >> Coca Cola SWOT Analysis:
Strengths
[list]
 [*] Brand equity/image & recognition
 [*] Product distribution and worldwide network
 [*] Solid financial performance
 [*] One of the world's most recognized brand
 [*] Product diversification (water, juices, soft drinks, sport drinks, etc) [*]Robust Revenue Growth in 3 Segments
 Weaknesses
  • Credit rating
  • Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Cola's business in the US)
  • Alot of loyal Pepsi customers are not enough loyal Coca Cola customers.
  • Bad Global website compared to Pepsi.
Opportunities
  • Bottled water growth
  • Acquisitions of smaller players
  • Health consciousness growth, specially of baby boomers
  • Non-carbonated drinks are the fastest-growing part of the industry
  • Pink pound market
  • Stricter legislation of drink driving

 
 
 ***-a-cola
 Threats
  • Commodity prices growth
  • Image perception in certain parts of the world (i.e., Colombia)
  • Smaller, more nimble operators/players
  • Key competitors (Pepsi, etc)
  • The new "healty" and organic food trends
  • Growing concern over health issues
  • Recession / Financial crisis

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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tricia January 21, 2010
Where are the explanations behind these factors? :)
jerry (http://google.com) September 17, 2009
this is a helpful SWOT... do you have anything that is more extensive though??
Tom September 01, 2009
there's actually on this site too, it's here:

http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(CPGs)/Pepsi.html
James H. January 17, 2009
Hi I am looking for a SWOT analysis of Pepsi as well as this one... where can I find a free Pepsi SWOT analysis?
 
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