WikiSWOT.com :: Free Campbell Soup SWOT Analysis

Consumer Packaged Goods (CPGs) >> Campbell Soup SWOT Analysis:

Strengths Strong brand equity Leading position in core category Diversified geographic operations Reducing debt burden Robust financial performance Re-focusing on core operations through divestments of some business units	Weaknesses Revenues concentrated heavily on Wal-Mart (close to 15% of sales) Revenues heavily concentrated in the US (around 70% of total revenue)
Opportunities Emerging markets expansion Higher demand for organic products Continued product innovation US economic slowdown shifting consumer habits from restaurants to retail food stores	Threats Private label growth & customer acceptance Increasing commodity costs Associated with sexual pop culture humor, might affect business

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)

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