[fast food]
 [*] Strong market position
 [*] Solid brand portfolio
 [*] Strong revenue growth
 [*] Economies of scale
 [*] Filtered Water instead of Spring Water makes the production,logistics, and profit margins a lot greater on their bottled water sales.
 [/list] Highly customers involvement
 strength of non carbonates such as gatorade and sobe
 

[bottle water]
 [*] Concentrated in North America (US, Canada, Mexico), where almost 70% of revenues come from
 [*] Health Craze will hurt soft drink sales.
 [/list]
 Health Craze is not internal therefore cannot be listed as a weakness.
 Low employer productivity
 Product recalls
 Lower operation margin oversees
 
 Tastes Like Runny Cow Poo
 
  PLEASE ADD SOME MORE FOR US
 
 COCA COLA > PEPSI

VSE DALBAEBY PIZDEC
• Acquisitions & alliances
• Bottled water growth
• Hispanic growth in the US and Pepsi's ability to meet their tastes with current product lines (i.e., Sabritas chips)
• Growth in emerging markets

Decline in Carbonated Drink Sales
 coca cola expanding to foreign markets and claiming untapped markets
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