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Consumer Packaged Goods (CPGs) >> Kraft Foods SWOT Analysis:
Strengths
High revenue production
 Number 1 in snacks
 Kraft brand well kown
 Taste great!! Less filling!!!
 Synergies developed through a global community
 
Weaknesses
  • Difficulty launching new brands
  • Ubiquity
  • Growth dependent on acquisitions
  • Large focus on niche areas - Can be outplayed in larger markets

 
Opportunities
[list]
 Cross sales of other products in markets already serviced
 Beverage market
 China
 Get paid
 
 
Threats
[list
 Velveeta cup recall
 Artifical food coloring controversy
 '

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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