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Consumer Packaged Goods (CPGs) >> Coca Cola SWOT Analysis:
Strengths
~brand equity
 ~global presence
 ~product offerings
 ~advertising/marketing campaign
 ~distribution channels
Weaknesses
~product recalls
 ~product price
 ~ dependence on bottling partners
Opportunities
~developing countries
 ~acquisitions or joint ventures with bottlers
 ~focus on the healthier product offerings
 ~disposable income to increase sales
Threats
~health conscious consumers
 ~foreign exchange market
 ~raw materials (ex. water shortage)

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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tricia January 21, 2010
Where are the explanations behind these factors? :)
jerry (http://google.com) September 17, 2009
this is a helpful SWOT... do you have anything that is more extensive though??
Tom September 01, 2009
there's actually on this site too, it's here:

http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(CPGs)/Pepsi.html
James H. January 17, 2009
Hi I am looking for a SWOT analysis of Pepsi as well as this one... where can I find a free Pepsi SWOT analysis?
 
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