WikiSWOT.com :: Free Clorox SWOT Analysis

Strengths Diverse product portfolio full of A brands Leading market position - (63 Clorox brands held #1 and #2 position in their respective categories in 2007) Strong Research & Development	Weaknesses High dependency in the US market Concentrated - Top 5 customers account for almost 45% of revenue
Opportunities Growth in Latin America and other emerging markets Burt's Bees acquisition Agreement with Jamak Fabrication Other potential acquisitions Growing natural personal care market	Threats Intense competition from Colgate, Unilever Private label growth Governmental regulations affecting manufacturing, packaging, distribution, etc Commodity price increases

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)

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