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Retail >> Waldo's Mart SWOT Analysis:
Strengths
  • Privately owned - doesn't sacrifice short term results for longer-term planning
  • Appeals to a wide consumer economic segment (ABCD SES)
  • Expanding into food categories
  • Great value in tough consumer and economic environment
Weaknesses
  • Variable assortment - inconsistent throughout stores
  • Weak perishable offerings
  • Not the best merchandising standards
  • Rising costs put pressure on store economics basics
Opportunities
  • Discount format not explored in Mexico
  • Expansion of perishable offerings, more food
  • Services to leverage real estate (banking, health care, mobile services)
Threats
  • Informal market: People trade out of store in tough consumer times
  • Manufacturers resist supplying products to Waldo's in fear of damaging their brands
  • Store within a store concepts (Wal-Mart's Pricho's, for example)

History: Version 2 (Newest), Version 1 (Oldest)



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