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Retail >> Tesco SWOT Analysis:
Strengths
[Brand Image]
 [*]Size allows for competitive buying terms
 [*]Strong senior management
 [*]Flexible formats
 [*]Strong hypermarket portfolio
 [*]National UK coverage
 [*]Increasing level of inves
 
Weaknesses
[list]
 [*]Increasing geographical spread makes focus on specific markets difficult
 [*]Exposed to macroeconomic difficulties in some markets
 [*]International expansion requires substantial investment
 [*]High reliance on UK market
 [*]Poor CSR and community impact
 [*]ASDA FOR THE WIN
 
 BAISTER EA 2k11
 BAISTER <3 LAUREN
 stfu.
Opportunities
[12]
 [ 5]Growth of non-food
 [ 1]Enter new Asian markets
 [ 2]Growth of convenience and compact hypermarket formats
 [ 1]Effective use of Clubcard database to increase basket size
 [ 3]Develop additional services
 - Growth in the online market
 /thread
 
 you're all cretinous idiotic wastes of space who deplete the worlds resources and waste them because your too retarded to know what to do with them -Sheredes school
Threats
[-13]
 [-5]Faces range of diverse competitors internationally
 [-2]Increased level of "eating out" in the UK
 [-2]Move towards premium does not sit with Tesco's traditional strengths
 [-1]Restrictive planning guidelines in UK and Asia
 [-3]Political opposition to the power of supermarkets tends to focus on Tesco
 [/list]
 
 

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