Second largest retailer in the market, with three different formats established
  Substantial lead ahead of its international rivals.
  Billa supermarkets have a good position in their city centre location, leaving them plenty of opportunities to expand once the economy develops further
 

Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns.
  Billa supermarkets are confined to more affluentcity area, of which there are not many at the present time.
  Slow growth in cash & carry sector compared to Metro.
 

Further expansion of the three banners, increasing the lead on this potentially lucrative market.
  All three formats have a specific and valuable customer base.
  Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.
 
 

Kaufland stores represent a direct and serious competition to XXL Mega Discount stores.
  The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration