WikiSWOT.com :: Free Kroger SWOT Analysis

Retail >> Kroger SWOT Analysis:

Strengths Multiple formats and solid market share in major metropolitan areas dunnhumby & shopper insights program Well known regional brands Developed private label and loyalty marketing programs Pricing image Very strong organic growth (i.e., comparable and identical store sales)	Weaknesses High operating expense structure Inconsistent productivity and execution across divisions Legacy costs - store base aging rapidly
Opportunities Expansion of Food 4 Less and Marketplace formats into new markets Leverage synergies across Kroger East and West Centralizing functions to create operating and merchandising efficiencies Beginning to re-capture shoppers and trips Expansion into Internet retailing	Threats Wal-Mart expansion in core Kroger markets Gross margin pressure Labor unions Competitive threats inside and outside of channel (Whole Foods, Costco, etc.) Aging real estate Economic downturn

History: Version 12 (Newest), Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

Go back to the SWOT analysis index, or start a discussion about Kroger SWOT analysis by adding a comment below WikiSWOT Comments

Name
Email (not shared)
Website

Add comment