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Retail >> Costco SWOT Analysis:
Strengths
[list]
 [*] Loyal customer base
 [*] Growth in more profitable customers
 [*] Employee retention
 [*] Strong management
 [*] One of the best private label programs in US retail
 [*] Very generous return policy
 [*] Memberships rewards
Weaknesses
  • Enormous stores for an aging US market
  • Meticulous decision making impacting its ability to more quickly react to market conditions
  • Mixed feelings from vendor community

 [*] Membership card
 [*] Strong dependency on suppliers
Opportunities
[list]
 [*] Very low shopper penetration - especially compared to other channels/formats
 [*] International expansion
 [*] E-commerce business
 [*] Ancillary services
 [*] Private label growth
 [*] Expand wholesaling
Threats
[list]
 [*] Too much promotional activity?
 [*] Economic slowdown impacting core shoppers
 [*] Not enough diversification, both geographically (overtly concentrated on West Coast) and format-wise
 [*] Potential new competitors

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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Green Text Book April 07, 2009
Excellent Resource!
 
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