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Retail >> Costco SWOT Analysis:
Strengths
  • Loyal customer base
  • Affluent customers
  • Growth in more profitable customers
  • Employee retention
  • Strong management
  • One of the best private label programs in US retail
  • Generous return policy
  • Membership to help small businesses
  • Low-levels of shrinkage
 Weaknesses
  • Minimal advertising
  • Warehouses not located on prime commercial realestate
  • Meticulous decision making impacting its ability to more quickly react to market conditions
  • Inconvenient carrying options (no shopping bags etc)
  • Shorter operating hours on weekends compared to traditional stores
  • Lack of self-checkout
  • More focus on business customers over individual customers
  • Limited offering of small quantity units
Opportunities
  • Membership growth
  • Leverage ideas from Costco Home, Business Center
  • International expansion
  • E-commerce business
  • Integration of Ancillary services
  • Private label growth
  • Economic downturn
  • Increase brand awareness through advertising
  • Increase self-service checkout options
 Threats
  • Similar Competitors (Sam's Club, BJ)
  • Bargain stores: Big Lots
  • Too much promotional activity?
  • Economic slowdown impacting core shoppers
  • Not enough diversification, both geographically (overtly concentrated on West Coast) and format-wise

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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Green Text Book April 07, 2009
Excellent Resource!
 
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