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Retail >> Carrefour - Colombia SWOT Analysis:
Strengths
  • Very price-competitive compared to rivals
  • Relatively large stores with broad non-food lines
  • Store openings are progressing well
  • High proportion of locally sourced products
Weaknesses
  • Dwarfed by compatriot Casino
  • Own-brands relatively underdeveloped.
  • Has missed out on significant takeovers
Opportunities
  • Organic supermarket and discount store growth
  • Expansion beyond Medellin and Bogota
  • Private label growth
Threats
  • Competition - Exito increasingly smarter
  • Wal-Mart's potential entry into the Colombian market

History: Version 2 (Newest), Version 1 (Oldest)



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