WikiSWOT.com :: Free Almacenes Exito SWOT Analysis

Retail >> Almacenes Exito SWOT Analysis:

Strengths

Dominant position in Colombia
Limited competition. There are few acquisition targets as the food retail sector in Colombia is highly informal (60% mom & pops)
Diversification in formats and target customer
Strong brand and format recognition - top of mind
Geographical coverage
Corporate governance
Strategic alliance with foreign partner (Casino)provides exchanges of best practices
Strong client base in loyalty program

Weaknesses

Opportunities

Strong economic environment in Colombia boosting the consumer sector
Increasing purchasing power from families and easier access to credit should increase consumption of higher value-added non-food items
Population is expected to migrate from shopping in informal to formal retail
Small portion of the population with access to banking and credit services
JV with Bancolombia to boost traffic to stores, ticket as well as increase ROE with the introduction of additional products such as insurance and personal
loans.
Follow-on providing funds to accelerate further
expansion and store remodelings

Threats

Improving consumer stance in Colombia is attracting
new entrants to the retail sector (Carrefour and Falabella from Chile)
Brand repositioning could exclude some loyal customers
Downturn in Colombia's economic stance could limit potential growth of the retail sector
Diversification of business could divert focus

History: Version 2 (Newest), Version 1 (Oldest)

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