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Retail >> Target SWOT Analysis:
Strengths
[list]
 [*] One of the best known retail brands
 [*] Fashionable, on trend
 [*] Wide product portfolio
 [*] Bullseye is the most recognized symbol
 [*] Catchy advertising.
 [*]Well known for giving back to the community
Weaknesses
[list]
 [*] Not diversified enough - Only operates in North America
 [*] High employee turnover at store level
 [*] Food margins lower than general merchandise
 [*] Stores vary little by region
 
 
 
Opportunities
  • Improve pricing perception - typically perceived as more expensive than Wal-Mart
  • Restructuring towards a one-stop-shop
  • Global expansion
  • Private label growth
  • Food growth
  • Capturing emerging and existing markets
     
     

 
 
 
 
 
Threats
  • Macro conditions affecting its core shoppers who are trading down to other stores
  • Declining trips across discount industry
  • Credit card business with financial economic turmoil
  • Growth of 2nd hand apparel stores
  • Changing demographics

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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