Market leader in Bucharest; expansion into further cities under way.
  There are few competing modern groceries chains.
  Good reputation for quality and store design appealing to the wealthy.
  Dual format strategy to appeal to different customer types.
  Better price competitiveness through private label.
 

Currently limited growth potential as local incomes are low.
  Small network = limited buying power.
  Increasing presence of the Western European retailers.
  Slow progress in expansion of its networks.
 
 

EU membership from 2007 will see economy pick up.
  Company can benefit from rising middle class.
  Increased centralization of buying will bring improved quality control.
 
 

Romania now on radar of many Western  grocers, competition due to increase.