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Retail >> Carrefour - Romania SWOT Analysis:

Strengths

Number 3 on the markets but without competition in hypermarkets
The 1st hypermarket in Romania exceed 3 times the original sales projection
Due to the increasing sales is the biggest hypermarket operator on the Romanian market
Pioneer with hypermarkets in Romania
A network of up to 40 stores within a couple of years in capital and all cities >200000 inhabitants
Has brought modern retailing to Romania
Excellent local sourcing
Has built a network of reliable suppliers from zero

Weaknesses

Given the potential of the market, opening 20 hypermarkets doesn't seem to be overtly ambitious
No intention to introduce discount stores
Introducing Carrefour's global multi-banner strategy seems out of reach
The Romanian market is characterized by modest profit margins and tightening competition

Opportunities

Romania's GDP has been growing by between 4 to 5% annually since 2001
After Poland, Romania is the second largest market in Central Europe
Hyparlo and Carrefour share their investments 50:50. Revenues from the sale of Hyparlo's Italian supermarkets can be reinvested in Romania.
Following its divestment of Italy, Hyparlo can fully concentrate on Romania, now its only foreign investment.

Threats

Tightening competition can cut down Carrefour's profit.
Carrefour's current monopoly is threatened by new and aggressive hypermarket competition(Cora and Kaufland)
Substantial investments - UDS 25 to 30 million for a hypermarket in the capital - USD 20 million outside

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)

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