A relatively more established brand than other competitors.
 Survived (so far) attacks from Google.
 Strong brand recognition.
 Flickr and other side businesses (Geocities, domain seller, etc)
 Partnerships with MLB, VISA and NFL.
 

Yahoo! is ranked 5th in visitors among video sites. Google's YouTube is ranked 1st.
 Yahoo! image search has been declining 3% per year.
 Google search results generate twice as much revenue as Yahoo!.
 Advertising revenues are falling due to Google and other competitors in the market.
 Lower operating margins compared to the industry standard
 
 
 

Internet video advertising spending expected to increase by 82% to $410 million by 2006
 Yahoo! Inc has purchased Flickr.
 Broadband expansion.
 Yahoo! has a strong and talented employee base.
 Yahoo! Has penetrated markets that are still untouched by competitors.
 

Google commands about 50% of all online searches and Yahoo! has only 24% according to Neilsen/NetRating.
 Consumer attitudes towards online advertising may become more negative.
 Increasing strength of competitors.
 Social websites such as MySpace and Facebook are now breaking into the online advertising market.
 Google is surpassing Yahoo! in revenues.