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Communication Services >> Vodafone SWOT Analysis:
Strengths
  • Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the US
  • Network infrastructure
  • Leading presence in emerging markets such as India
  • Strong in Cities only
     sja
 Weaknesses
  • Negative return on assets (ROA) underperform key competitors like AT&T, BT Group, Deutsche Telecom
  • US business not nearly as strong as European/rest of the world operations
  • 80% of its business is generate in Europe (see below for explanation)
  • No Network in Rural Areas
     
Opportunities
  • Focus on cost reductions improving returns
  • Majority stake in Hutchison Essar in India
  • Research and development of new mobile technologies
  • Good Tarrif packages
     

 
 Threats
  • Highly competitive market
  • Still lags behind major competitors in the US
  • Extremely high penetration rates in key European markets
  • European Union regulation on cross-border cell phone usage by customers
     

 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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Seble June 19, 2009
what are the opportunity of vodafone in its Africa business. Please explain what should be done at all to promote its business. what are the SWOT analysis in this respect.

I think also Vodafone has a problem expanding in US. Did you read about Vodafone trying to acquire AT&T and the offer was abandoned
WikiSWOT (http://wikiswot.com) April 03, 2009
Question from user:

80% of its business is generate in Europe - COULD YOU EXPLAIN HOW THAT IS A WEAKNESS?

Answer: Because they are too heavily concentrated in Europe vs. having a more widespread portfolio of investments
 
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