WikiSWOT.com :: Free T-Mobile SWOT Analysis

Communication Services >> T-Mobile SWOT Analysis:

Strengths Strong brand equity and recognition in Europe and the US Well established 3G network base in Europe; growing in the US Steadily growing customer base Alliances with industry leading corporations in mobile services & technologies	Weaknesses Steady decline in average revenue per user (ARPU) No presence in key emerging markets
Opportunities Increasing 3G network coverage in the US First to introduce Google-based phone in the US (Android) Mobile internet expansion FreeMove alliance	Threats Intensifying competition & consolidation in the US market (AT&T, Sprint) Economic slowdown in the European Union, US European Union regulation on cross-border cell phone usage by customers

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Rob October 29, 2009
Not necessarily.. because they can have more subscribers but be making LESS money per subscriber (i.e., because of deflation of cellphones, data services, etc)

Mo October 27, 2009
S: Steadily growing customer base

W: Steady decline in average revenue per user (ARPU)

I have to say that these two lines contradicting each other

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