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Communication Services >> AT&T SWOT Analysis:
Strengths
  • US' largest provider of broadband
  • World's largest communications holding company based off revenue
  • Broad portfolio of complementary products and services (wireless communications, local exchange services, long-distance services, data/broadband and Internet services, video services, telecommunications equipment, managed networking, wholesale services and directory advertising and publishing)
  • Extremely capable network capacity - both physical (fiber optics) and wireless (including a growing 3G network)
  • AT&T Wireless exclusivity with Apple's iPhone
Weaknesses
  • Increasingly more price competitive market in both retail and wholesale markets
  • Company obligations and liabilities from old business unit spin offs
  • Focused on number of customers unable to accommodate all of them on their networks
Opportunities
  • Further industry consolidation (acquisitions)
  • Wireless growth, particularly through its partnership with Apple/iPhone
  • Emerging markets/global expansion
  • Further industry growth with 4G technology
Threats
  • Increasing ferocious competition in the wireless arena
  • Emerging technologies - falling behind smaller, more nimble companies and operators
  • Increasingly more price competitive industry pressuring margins
  • Weather damage to antennas and transmission lines
  • Reliance on iPhone gives Apple an Upperhand in Brand visibility

 

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wikiSWOT (http://www.fool.com/investing/general/2010/06...) June 16, 2010
Thanks to our friends at Fool.com for posting our AT&T SWOT on their site!

Please check it out here to learn more:

http://www.fool.com/investing/general/2010/06/08/att-strengths-weaknesses-opportunities-threats.aspx
 
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