Strong reputation of excellent coverage across the U.S.
 Robust network and Global coverage.
 Strong financial performance with leading customer service
 Growth in its Verizon Business unit
 Top of the line equipment: Android smartphones, iPhone 4, iPad
 4G/LTE network with unlimited data plans for $29.99
 4G Network allows simultaneous phone text and data usage
 Largest Cell phone carrier
 Name brand recognition & goodwill

High price voice plans in comparison to Sprint
 Managing your account online is not user friendly
 3G Network doesn't allow simultaneous voice and data usage
 No true unlimited data
 Franchise stores sales and service is independent of parent company and follow their own rules
 No 2-way paging
 Not a major player outside of
 Lack of current bandwidth expandability

Further consolidation in the industry
 Acquisition of smaller, regional operators
 Expansion of audio-conferencing access
 New Blackberry models of equipment
 VoIP
 New markets - internationally
 New products - Fusion of a cell with ipds
 2-way paging
 integration with GPS
 Add more cell towers to have fewer dropped calls

Intense competition in the wireless space
 FCC regulations
 VoIP directly competes with wireless business
 Mobile Malware
 safety