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T-Mobile SWOT Analysis:
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Strengths [list]
[*] Strong brand equity and recognition in Europe and the US [*] Well established 3G network base in Europe; growing in the US [*] Steadily growing customer base [*] Alliances with industry leading corporations in mobile services & technologies [*] Customer Centric organization [*] Environmental-oriented management [*]Competitive pricing on par with regional carriers [*]Internet speed second only to Verizon [*]Web overages are non-existant, only throttle user's speed. |
Weaknesses [list]
[*] Steady decline in average revenue per user (ARPU) [*] No presence in key emerging markets [*]Lack of Iphone [*]Smaller budget of marketing [*]Customer retention [*]Smallest of four largest carriers |
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Opportunities [list]
[*] Increasing 3G network coverage in the US [*] First to introduce Google-based phone in the US (Android) [*] Mobile internet expansion [*] FreeMove alliance [*] Leader of health, safety and environmental standards in the industry [*]Iphone [*]Family shared Data Plans [*]Throttle only high consumption sites/applications [*]Smallest of four largest carriers |
Threats [list]
[*] Economic slowdown in the European Union, US [*] European Union regulation on cross-border cell phone usage by customers [*] Price Wars [*] Late adaptation to latest services [*]Regional carriers [*]Designer Android phones on other carriers, mainly Verizon [*] |
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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Rob
October 29, 2009
Not necessarily.. because they can have more subscribers but be making LESS money per subscriber (i.e., because of deflation of cellphones, data services, etc)
Not necessarily.. because they can have more subscribers but be making LESS money per subscriber (i.e., because of deflation of cellphones, data services, etc)
Mo
October 27, 2009
S: Steadily growing customer base
W: Steady decline in average revenue per user (ARPU)
I have to say that these two lines contradicting each other
S: Steadily growing customer base
W: Steady decline in average revenue per user (ARPU)
I have to say that these two lines contradicting each other
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