WikiSWOT.com :: Free American Express SWOT Analysis

Financial Sector >> American Express SWOT Analysis:

Strengths Diversified focus on generating revenues through customer spending, lending, and fees. Strong brand equity Global reach & presence Travel services operations Great Products that have led to brand loyalty Variety of products to meet customer needs One stop shop for clients (portfolio package)	Weaknesses Lack of point-of-sale debit card services Declining Traveler's check business High interest coverage ratio increasing the company's risk profile
Opportunities Expand into point-of-sale debit card services Global expansion, particularly in China Financial services product expansion Divestment of AEB and AEIDC	Threats Interchange fees associated with legislative rulings in Europe Heavy competition from other financial institutions Financial turmoil in capital markets

History: Version 11 (Newest), Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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