WikiSWOT
  • Home|
  • About Us|
  • How it Works|
  • Free SWOTs|
  • What's a SWOT?|
  • FAQ|
Financial Sector >> American Express SWOT Analysis:
Strengths
[list]
 [*] Diversified focus on generating revenues through customer spending, lending, and fees.
 [*] Strong brand equity
 [*] Global reach & presence
 [*] Travel services operations
 [*] Great Products that have led to brand loyalty
 
 Weaknesses
  • Lack of point-of-sale debit card services
  • Declining Traveler's check business
  • High interest coverage ratio increasing the company's risk profile
Opportunities
  • Global expansion, particularly in China
  • Financial services product expansion
  • Divestment of AEB and AEIDC
Threats
  • Interchange fees associated with legislative rulings in Europe
  • Heavy competition from other financial institutions
  • Financial turmoil in capital markets

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



Go back to the SWOT analysis index, or start a discussion about American Express SWOT analysis by adding a comment below WikiSWOT Comments


 
Name
Email (not shared)
Website

Add comment