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Banking >> Intelligent Finance SWOT Analysis:
Strengths
  • Strong, well-integrated product offerings
  • Strong product growth and customer acquisition rates
  • Backed by HBOS
  • Benefited from Nationwide exit from the UK mortgage
     market
Weaknesses
  • Intensely competitive market
  • Limited product offering s compared to competition
  • Questionable quality of customer service
Opportunities
  • Expansion of product lines
  • Further development of cross-selling strategies
  • Possibility of expanding presence into HBOS branch network
  • Raising rates paid on its mini-cash ISA
Threats
  • May lose ground on competitors without product development
  • High street bank's Net operations leading the field

History: Version 3 (Newest), Version 2, Version 1 (Oldest)



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