WikiSWOT.com :: Free Citigroup SWOT Analysis

Banking >> Citigroup SWOT Analysis:

Strengths The world's largest credit card issuer Diversified financial products (consumer finance, retail banking products and services, investment banking, commercial banking, asset management, trade finance, e-commerce products and services, private banking) Global infrastructure	Weaknesses Exposure to subprime mortgage market Debt obligations related to asset backed securities and subprime market
Opportunities Extensive range of services enhances the group's cross-selling opportunities to weather financial market turmoil Online, mobile banking Emerging markets Acquisition/integration of Automated Trading Desk	Threats World's largest credit card issuer - huge liability Weakening financial markets Consolidation in the banking industry - bigger, larger competitors Weak mortgage market in the US Cyber targeting

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